Digital Advertising Archives - Page 7 of 7

Transmedia Storytelling: Once Upon a Time

Transmedia storytelling. Quite the buzz term of late, particularly in content marketing circles. In case you’re not au courant, Wikipedia define the term as “the technique of telling stories across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels or adaptations.” If you haven’t already heard the term bandied about, you […]

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CMOs Want Technology and Content

Rebecca Lieb

I spent this afternoon immersed in a briefing on IBM’s most recent research effort, perhaps the most exhaustive survey of CMOs ever conducted. In a four month period, the company interviewed over 1,700 CMOs in 64 countries to learn more about their priorities and their pain points. The full report is available for download (registration

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What Do We Talk About When We Talk About Mobile?

Rebecca Lieb

What do we talk about when we talk about mobile? Increasingly, the landscape is muddled. Having spent Advertising Week in session after session on mobile media and advertising, both at MIXX and the Mobile Media Summit, not once did a speaker say specifically what they were talking about when using the term “mobile.” To contextualize

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Future of Media: Altimeter Group Pilot Event

Rebecca Lieb

Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What’s the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren’t ads content, too? Last night a group of advertisers and

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Is There a Digital 180 Degree Law?

Rebecca Lieb

Everything old is new again. Apparently this holds true nowhere more so than in digital channels. When there are major, disruptive shifts in digital, the needle doesn’t just move. It moves straight across to the opposite pole, 180 degrees. Why does this matter? It’s something digital strategists, marketers, advertisers, media companies and others must take

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Evolution: Joining The Altimeter Group

Rebecca Lieb

New beginnings. Today, I officially join The Altimeter Group as an analyst. I’ll cover digital advertising and media. New…and not so new, given for the past 10+ years, I’ve microscopically covered digital marketing and media as a journalist, columnist, editor and author. More recently, I’ve been consulting on digital initiatives and strategy with clients ranging

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Digital Advertising

Transmedia Storytelling: Once Upon a Time

What Do We Talk About When We Talk About Mobile?

Evolution: Joining The Altimeter Group

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