Blog Archive
July 15, 2014
What’s a digital newsroom? Seems like such a simple question, until you start pondering the potential answers. The question arose the other day in discussion with an agency client. We...
Read more: Quick! What’s a Digital Newsroom?
July 2, 2014
Murky research collided with lazy journalism last week to create a torrent of #socialmedia + #advertising = #fail link bait. Headlines in publications generally deemed respectable, and journalistically responsible, heralded...
Read more: Quick! What’s a Digital Newsroom?
July 1, 2014
Michael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined content marketing technology vendor NewsCred to head...
Read more: Quick! What’s a Digital Newsroom?
June 17, 2014
No content marketing solution is an island. As we wait for the evolution of true end-to-end content marketing stacks, each individual solution acquired for creating, publishing, targeting, or optimizing content (just...
Read more: Quick! What’s a Digital Newsroom?
June 10, 2014
Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against most...
Read more: Quick! What’s a Digital Newsroom?
June 3, 2014
The content marketing vendor landscape is big, complex, growing, and sharply bifurcated. It’s a David vs. Goliath game in which enterprise giants are pitted against much smaller (sometimes downright tiny)...
Read more: Quick! What’s a Digital Newsroom?
May 20, 2014
It really didn’t seem possible, but net neutrality, the promise of a free and open internet, is as threatened today as it was when I started writing about the issue over...
Read more: Quick! What’s a Digital Newsroom?
May 14, 2014
You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but...
Read more: Quick! What’s a Digital Newsroom?
May 13, 2014
Our new research report, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, published today to help marketers navigate the tangled and complex content marketing software landscape. It used to...
Read more: Quick! What’s a Digital Newsroom?
May 6, 2014
Top-down doesn’t work. I’ve been working with a slew of enormous multinational companies recently, spanning the spectrum from appliances to CPG, technology, and a major conglomerate. All are looking at...
Read more: Quick! What’s a Digital Newsroom?