Blog Archive
July 26, 2012
“I’ll check with my supervisor and get back to you.” Why doesn’t that remark cut it anymore? More often than not, it’s symptomatic of an organization that isn’t adaptive. One...
Read more: Why Organizations Must Be Faster Than Real Time
July 19, 2012
20th century, when the commercial internet was in its infancy, there was no end to the griping about “silos.” Back then silos referred to That Which Is Digital and That Which Is...
Read more: Why Organizations Must Be Faster Than Real Time
July 2, 2012
Those brands that are still ‘just’ advertising have it relatively easy. They partner with advertising agencies that are tasked with coming up with the creative idea for advertising campaigns. In...
Read more: Why Organizations Must Be Faster Than Real Time
June 21, 2012
Attention is being retargeted to…retargeting. Last week, Facebook announced Facebook Exchange, a new real-time bidding platform that will replace the marketplace ads on the site with inventory that will be...
Read more: Why Organizations Must Be Faster Than Real Time
June 12, 2012
IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered...
Read more: Why Organizations Must Be Faster Than Real Time
June 12, 2012
What’s the ROI of a ‘like’ on Facebook? For too many marketers, getting fans or ‘likes’ on Facebook is a goal unto itself. It’s about as legitimate a goal as...
Read more: Why Organizations Must Be Faster Than Real Time
June 5, 2012
It almost had to happen. Ad stacks are proliferating across the digital media landscape, and corporate behemoths such as IBM and Adobe are refining and growing their suites of digital...
Read more: Why Organizations Must Be Faster Than Real Time
May 17, 2012
Perhaps GM’s ad unit needs more of a social life. It’s hard to believe there wasn’t some sort of agenda in telling the Wall Street Journal, three days in advance...
Read more: Why Organizations Must Be Faster Than Real Time
May 8, 2012
Susan Etlinger & Charlene Li are not only co-authors, they contributed more to this post than I did. The run-up to Facebook’s IPO reminds me a bit of a wedding:...
Read more: Why Organizations Must Be Faster Than Real Time
May 8, 2012
How many devices do you have within reach right this second? How many screens? How many apps and tabs are open on each screen? Is one of them TV? An...
Read more: Why Organizations Must Be Faster Than Real Time