Blog Archive
December 3, 2012
Some “facts” you might not know about me, particularly if you’re going by the picture on the upper right hand side of this page. I’m a married male head of...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
November 13, 2012
here are a ridiculous number of names for it: native advertising, custom content, sponsored content, branded content, content marketing, collaborative content. Or you can kick it old skool and go...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
November 1, 2012
Breaking: everything you see and read on the internet isn’t true. Hope you were sitting down for that surprising revelation. I know, I know, it’s not that big a surprise,...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
October 30, 2012
I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing. The purpose of the discussions was...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
October 12, 2012
When was the last time you watched television without simultaneously interacting with a second, third, or fourth screen? A smartphone, tablet, or Xbox? Without tweeting, IMing, or posting to Facebook?...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
October 12, 2012
Real-time marketing means reacting in real, or near-real time. It’s about relevant messaging, and it’s achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
October 3, 2012
Content marketing has been embraced by businesses large and small. There’s far less of a need to buy media when you can create it yourself. Businesses are aware that if...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
September 16, 2012
Characters on packaging sing and dance. Retail inventory “knows” where it is in the store, and when it needs to be restocked. Invisible coupons can be snatched from the ether,...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
September 5, 2012
If you work in digital marketing in some capacity (if you’re reading this, it’s likely you do), you probably devote little to no time thinking about co-op advertising. You may...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem
August 7, 2012
Measuring digital advertising is relatively easy and Owned and earned media? That’s a whole other story. The metrics and the methods for measuring digital marketing are less exact, the platforms...
Read more: Online Targeting: Perhaps Privacy Isn’t the Problem