Blog Archive
January 21, 2014
A big box retailer’s chief content officer of reached out recently with a question. Here’s what he wanted to know: “What is the percentage of content you see utilized comparatively...
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
January 10, 2014
All prognostications for 2014 (including my own) point to native advertising as A Big Thing to watch this year – and it is. The FTC’s December workshop thrust native into...
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
January 8, 2014
Longtime readers know not to expect a list of annual “predictions” so prevalent in trade publications this time of year. After all, I’m an industry analyst. Un-endowed with the psychic...
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
January 2, 2014
Part one of this two-part series examined how organizations plot strategy for real-time marketing (RTM), based on “Real Time Marketing: The Agility to Leverage ‘Now,'” research Altimeter Group recently published on the topic....
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
December 23, 2013
When the curtain went up on the Emmy Awards, HBO was ready. As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of...
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
December 16, 2013
As digital channels operate increasingly in the ‘now,’ all marketing organizations must consider to what degree they will function in real-time, and even define what real-time is relative to their...
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
December 5, 2013
You can’t know where you’re going if you don’t know where you are. You might think you know where you are, but without a thorough website content audit, it’s likely...
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions
November 26, 2013
Oreo. Starbucks. American Express. Dell. These are brands that come to mind when the topic of real-time marketing (RTM) arises — as it does with increasing frequency these days. Real-time...
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November 19, 2013
Ten years ago, the extra magic ingredient was search. For the past five years or so, social media has been the de rigeur term to describe product and services offerings. Suddenly, all...
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November 7, 2013
Can you imagine Twitter without TV? Or TV without Twitter? In an era of media and channel convergence, nothing seems to have converged more quickly, or inextricably, than these two...
Read more: For The Right Content Marketing Answers, Ask The Right Content Strategy Questions