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How Do You Measure Content Marketing?
September 9, 2011
Content marketing: what are you measuring? And why? I couldn't be happier that Jim Sterne's eMetrics Summit will at last come to New York, and am honored to be speaking...
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Publishers: Take Note of “Social Subscribe”
August 15, 2011
Digital publishing is no longer about newsletter subscriptions. Social media channels are capable of driving more traffic to media sites than search and direct navigation combined (sometimes). Two years ago,...
Read more: How Do You Measure Content Marketing?
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