Blog Archive
February 3, 2015
Another year, another line up of very, vey expensive ad spots on very, very expensive TV inventory. As staggering as the numbers are: $4.5M for a 30-second media buy...
Read more: Seven Takeaways From This Year’s #BrandBowl
January 29, 2015
When it comes to mobile, businesses are at a tipping point very similar to the one they found themselves in 12-13 years ago with the internet. It was here, a...
Read more: Seven Takeaways From This Year’s #BrandBowl
January 20, 2015
How many major brands want to create their content marketing in-house? One hundred percent. That isn’t a made-up statistic. This was an actual finding a couple of years ago when...
Read more: Seven Takeaways From This Year’s #BrandBowl
January 15, 2015
Content strategy and content marketing are where a great deal of my time and attention are focused as an analyst. Last month I discussed the trends in that sector that my...
Read more: Seven Takeaways From This Year’s #BrandBowl
December 23, 2014
Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the...
Read more: Seven Takeaways From This Year’s #BrandBowl
December 16, 2014
Predictions? Humbug. Never done ’em, never will. As a research analyst, predictions are antithetical to my methodology, which is research followed by analysis. My job is to work with data,...
Read more: Seven Takeaways From This Year’s #BrandBowl
December 11, 2014
For most of digital marketing’s relatively short history, personalization has been the ne plus ultra of sophisticated marketing. Addressing the customer by name, knowing their age, gender, date of birth,...
Read more: Seven Takeaways From This Year’s #BrandBowl
December 4, 2014
Content. It’s not just for the marketing department anymore. These last few months I’ve been researching how organizations are forming, and benefitting from, what my co-author Jessica Groopman and I...
Read more: Seven Takeaways From This Year’s #BrandBowl
November 25, 2014
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad,...
Read more: Seven Takeaways From This Year’s #BrandBowl
November 18, 2014
When Facebook announced last week that it will soon become more difficult for brands’ page posts to appear in the news feeds of their friends, fans, and followers, the outcry...
Read more: Seven Takeaways From This Year’s #BrandBowl