Blog Archive
November 7, 2011
Most of my writings on digital marketing, advertising and media don't make it to this blog. Instead, they're published elsewhere - and a girl can do only so much typing...
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November 1, 2011
Transmedia storytelling. Quite the buzz term of late, particularly in content marketing circles. In case you're not au courant, Wikipedia define the term as "the technique of telling stories across multiple platforms...
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October 19, 2011
Funny thing about being an author - particularly one who's grown all too accustomed to working in digital channels. You spend months toiling over a book. Submit it, edit it,...
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October 14, 2011
I spent this afternoon immersed in a briefing on IBM's most recent research effort, perhaps the most exhaustive survey of CMOs ever conducted. In a four month period, the company...
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October 6, 2011
What do we talk about when we talk about mobile? Increasingly, the landscape is muddled. Having spent Advertising Week in session after session on mobile media and advertising, both at...
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September 30, 2011
Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What's...
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September 30, 2011
Everything old is new again. Apparently this holds true nowhere more so than in digital channels. When there are major, disruptive shifts in digital, the needle doesn't just move. It...
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September 23, 2011
In the Q&A following Mark Zuckerberg's F8 keynote today, he was asked how brand advertising will change. His reply? Ads are becoming more social. Sure, Facebook will still feature display...
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September 20, 2011
Social networks. Consumer-generated media. Twitter. Foursquare. YouTube. Facebook. Blogs. Websites, even. With digital media there for the taking (or earning), what’s the sense in buying it? Digital advertising and media...
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September 19, 2011
New beginnings. Today, I officially join The Altimeter Group as an analyst. I'll cover digital advertising and media. New...and not so new, given for the past 10+ years, I've microscopically...
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