Blog Archive
June 4, 2013
While working toward a definition of what native advertising is, it is equally important to focus on what native advertising is not. The native part of native advertising is muddy —...
Read more: Native Advertising’s Murky Definition
May 21, 2013
Transcript JEFFREY BROWN: And we turn to the blockbuster deal announced today in the tech world: giant, but troubled Yahoo buying the popular blogging site Tumblr. The purchasing price: $1.1 billion...
Read more: Native Advertising’s Murky Definition
May 20, 2013
Native advertising. Everyone’s talking about it, but what is it, exactly? It has something to do with ads that don’t look like ads, but rather provide a degree of value...
Read more: Native Advertising’s Murky Definition
May 6, 2013
Why is content orchestration needed across the organization — all departments included, no exceptions? Here’s a recent example of a near-missed opportunity. The client recently launched a content marketing initiative,...
Read more: Native Advertising’s Murky Definition
April 25, 2013
More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward...
Read more: Native Advertising’s Murky Definition
April 18, 2013
By Altimeter Group’s Research Team Analysts: Susan Etlinger, Charlene Li, Rebecca Lieb, Jeremiah Owyang, Chris Silva, Brian Solis Consulting: Ed Terpening, Alan Webber Researchers: Jon Cifuentes, Jessica Groopman, Andrew Jones, Jaimy Szymanski, Christine Tran...
Read more: Native Advertising’s Murky Definition
April 16, 2013
With today’s pressing content demands, every organization with a website, blog and marketing communication documents needs a content marketing strategy. Below are a few questions to consider when developing your...
Read more: Native Advertising’s Murky Definition
April 15, 2013
Digital is hardly the only disruption threatening media business models. So too is…reclycling? Recently I was privileged to take a behind-the-scenes tour of Grand Central Terminal, which this year is...
Read more: Native Advertising’s Murky Definition
April 9, 2013
Three related, clustered events constitute a trend. So, what have we here? February 25: Mindshare appoints a content chief February 27: Edelman names (a new, digital-focused) chief content officer February...
Read more: Native Advertising’s Murky Definition
March 20, 2013
How should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in their titles. Fewer still (read: almost none) have content departments...
Read more: Native Advertising’s Murky Definition