Blog Archive
January 25, 2012
Over 800 million active users - more than half of whom log in on any given day and interact with over 900 million "objects" (pages, groups, communities, etc.). Over 250...
Read more: Facebook’s IPO: What Does It Mean For…?
January 16, 2012
Will Facebook absorb five percent of online ad spend by year's end? According to how many media outlets are interpreting a recently published forecast, yes. I say, not so fast....
Read more: Facebook’s IPO: What Does It Mean For…?
January 5, 2012
Organizations wouldn't consider for a moment the concept of not knowing where their financial accounts are (or not having signatory power over them). Ditto accounts with key vendors and suppliers....
Read more: Facebook’s IPO: What Does It Mean For…?
January 3, 2012
Another year, another stream of predictions. Not that predictions aren't interesting, mind you, but I've never been one to focus on them. Sure, I avidly follow trends in digital marketing...
Read more: Facebook’s IPO: What Does It Mean For…?
December 19, 2011
And I thought as a journalist I did a lot of briefings. It's been less than three months since I joined the Altimeter Group, and already I've conducted dozens of...
Read more: Facebook’s IPO: What Does It Mean For…?
December 14, 2011
It's always a good thing when industry conferences share their content, speakers and insights with the wider world. We can't all be in the same room at the same time,...
Read more: Facebook’s IPO: What Does It Mean For…?
December 7, 2011
What will it take to achieve mass in mobile? This question has been on my mind a lot lately (in part because I'll be addressing it at Publishing Apps Expo...
Read more: Facebook’s IPO: What Does It Mean For…?
December 3, 2011
Delivering observational sound bytes is part and parcel of the job of an analysts (and a very enjoyable part at that). Even more exciting is the rare opportunity to swap...
Read more: Facebook’s IPO: What Does It Mean For…?
November 29, 2011
It’s not a sprint, it’s a marathon. One essential difference between content marketing and episodic, campaign based advertising is the former is a continuum. It has a beginning and a...
Read more: Facebook’s IPO: What Does It Mean For…?
November 18, 2011
What ever happened to “immersive”? You know, those campaigns that are so absorbing, so experiential, so deep and rich and mesmerizing that the viewer/audience/consumer is swept up in the experience....
Read more: Facebook’s IPO: What Does It Mean For…?