Blog Archive
October 29, 2013
Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly decoupled from the masthead. Glenn Greenwald left The Guardian...
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October 28, 2013
Quick housekeeping note: As an analyst, I receive up to a dozen briefing requests per day from companies ranging from the smallest start-up to the largest enterprises. Conducting briefings is...
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October 24, 2013
As the company recently strongly hinted it would, Instagram today announced it will debut advertising on the platform early next month – native advertising, that is. Aligned with the definition...
Read more: Content: Why Influence Matters
October 22, 2013
We’ve talked a good deal in this space about converged media, the blending of paid, owned, and earned in digital channels. Now it appears a sound barrier of sorts has been...
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October 18, 2013
As a research analyst, I just completed a study of native advertising. The report, based on months of research and dozens of interviews, contains eight critical recommendations for successful native advertising campaigns. We...
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October 17, 2013
Today Oracle announced that it’s buying Compendium, a company that offers cloud-based content marketing workflow solutions. Compendium will be integrated into the Oracle Eloqua Marketing Cloud. At Altimeter Group, I’m...
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September 25, 2013
Programmatic upfront? AOL’s much-ballyhooed event at New York’s Advertising Week was positioned to provoke. Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not...
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September 24, 2013
There’s one sure way of telling if a new form of digital marketing is becoming legit: the FTC decides to take a long, hard look at it. And that’s exactly...
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September 10, 2013
Not since the legislative debate over spam back in the early part of the millennium has a digital marketing term been so riddled by obfuscation and misunderstanding as native advertising....
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August 13, 2013
When the email from The Washington Post landed in my inbox announcing Jeff Bezos’ acquisition of the venerable institution, my first instinct was to examine it for signs of spam....
Read more: Content: Why Influence Matters