Blog Archive
August 4, 2015
By definition, content marketing means working with owned media. Media you own (or largely control) can include properties such as a company website, microsites, blogs, and social media platforms. The...
Read more: Weaving Influencers into a Content Strategy
July 21, 2015
It’s impossible to spend any time in academia without encountering the ominous and omnipresent phrase “publish or perish.” It’s long been a reality in academia, and it’s become an equally...
Read more: Weaving Influencers into a Content Strategy
July 10, 2015
I don’t often share my media citations, but I’m very pleased with this piece that published in Fast Company, so wanted to share it. THE BIG PROBLEM WITH YOUR CONTENT STRATEGY...
Read more: Weaving Influencers into a Content Strategy
July 8, 2015
Increasingly, brands are making room for executive content roles within their organizational structure. I’ve been studying content roles in the enterprise for some time now, and realize there’s an issue...
Read more: Weaving Influencers into a Content Strategy
July 7, 2015
Is content a DIY project, or is it a job better left to professionals? Major brands want to create content marketing in-house. A couple of years ago I conducted research...
Read more: Weaving Influencers into a Content Strategy
June 9, 2015
Content marketing: It’s certainly nothing new — it’s been with us since the dawn of marketing — but in digital channels, it’s rapidly changing and evolving. As content changes, so...
Read more: Weaving Influencers into a Content Strategy
June 1, 2015
Over recent years, I’ve dedicated most of my effort and inquiry into content marketing and content strategy. I’ve written a book on the topic, as well as published more research in...
Read more: Weaving Influencers into a Content Strategy
May 12, 2015
Nothing matters more in search engine optimization than content. Nothing. And, while search visibility is a high priority for most brands (and as SEO providers rebrand themselves as “content marketing”...
Read more: Weaving Influencers into a Content Strategy
April 21, 2015
If you’ve been around digital marketing since the Pleistocene Epoch, which correlates roughly with the mid-1990s, you’ve doubtless noticed a trend. Whenever a new channel or medium appears — and...
Read more: Weaving Influencers into a Content Strategy
April 14, 2015
Organizations are finally getting the memo: They need a clear, cogent, documented and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), corroborated by that...
Read more: Weaving Influencers into a Content Strategy