Blog Archive
April 22, 2014
Here’s a scenario: It’s lunchtime. Today it’s your job to make lunch for the family. You decide to make sandwiches. In the kitchen, rummaging through cabinets, you realize you’re fresh...
Read more: Want vs. Need: The Content Marketing Software Disconnect
April 17, 2014
When something gets big enough to attract a great deal of media coverage and conversation, it’s inevitable that not all the attention will be positive. Take Justin Bieber. Or Miley...
Read more: Want vs. Need: The Content Marketing Software Disconnect
April 9, 2014
Wave goodbye to all those social media gurus. They’re about to head off into the sunset. And that’s a good thing. By all indications, this is the year that social...
Read more: Want vs. Need: The Content Marketing Software Disconnect
March 27, 2014
To effectively create content marketing, you must be a master of storytelling. True? Nope. Storytelling can indeed be an important, if not critical element of content marketing. But it’s not...
Read more: Want vs. Need: The Content Marketing Software Disconnect
March 18, 2014
The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and status updates. Hashtags, acronyms and...
Read more: Want vs. Need: The Content Marketing Software Disconnect
March 11, 2014
The beginning of content marketing is content strategy, a governance structure that addresses why content is being created, what goals it addresses, and how, tactically, that content will be created,...
Read more: Want vs. Need: The Content Marketing Software Disconnect
February 25, 2014
Digital marketing is constantly evolving and rapidly changing. It’s full of new technologies, new tactics, and new innovations. Yet there’s one constant: accountability. There’s an expectation that no matter how...
Read more: Want vs. Need: The Content Marketing Software Disconnect
February 18, 2014
Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy...
Read more: Want vs. Need: The Content Marketing Software Disconnect
February 11, 2014
You are just beginning to wrap your mind around the fact that content marketing is the new “it” thing in digital marketing when you hear it’s over. Too much noise,...
Read more: Want vs. Need: The Content Marketing Software Disconnect
January 28, 2014
What tools do you use in conjunction with your content marketing program? What tools would you like to use? Marketers aren’t holistically considering content needs before investing in tools. Far...
Read more: Want vs. Need: The Content Marketing Software Disconnect