Blog Archive
August 8, 2013
Digital content doesn’t just happen. Marketers require tools to get it done. The range of software and tools serving content marketers has mushroomed in the past couple of years. As researchers...
Read more: Content: The Right Tools For The Job
July 30, 2013
The convergence of paid, owned, and earned media has been an important discussion for some time now. It was a topic of this column on more than one occasion. The...
Read more: Content: The Right Tools For The Job
July 17, 2013
Content marketing has gone from nearly zero on marketers’ radar to about a billion mph in just a few short years. Organizations are realizing that content is effective – and...
Read more: Content: The Right Tools For The Job
July 16, 2013
If you build it, will they come? If you’re super lucky, they will. Most marketers, however, are faced with a challenge that is familiar to publishers and broadcasters: audience development. This...
Read more: Content: The Right Tools For The Job
July 9, 2013
Is your content going rogue? Do you know all the sites and social media accounts controlled by your brand or company? Who can access and update them? Who knows the...
Read more: Content: The Right Tools For The Job
July 2, 2013
One of content marketing’s biggest challenges is coming up with new material. One of content marketing’s other biggest challenges is overcoming something you’ve been told not to do since you...
Read more: Content: The Right Tools For The Job
June 21, 2013
No not that kind of social. Meat-space social. Office party social. Too many start-ups are spending too much of their (very limited) budgets on social events that completely and utterly...
Read more: Content: The Right Tools For The Job
June 19, 2013
Online ad revenues remain on a hockey stick trajectory, clocking in at a record $9.6 billion in the first quarter of this year (yes, a bunch of this is search and...
Read more: Content: The Right Tools For The Job
June 11, 2013
Unless you work for a very unusual, or highly progressive, organization, it’s unlikely there’s a formal content division within the enterprise. The much-ballyhooed but rarely seen in the wild Chief...
Read more: Content: The Right Tools For The Job
June 4, 2013
I’m trying hard to be cautiously optimistic, but the pessimist in me may be winning. New York City’s bike share program launched on Memorial Day. It’s the talk of the...
Read more: Content: The Right Tools For The Job