Blog Archive
March 18, 2013
What’s the biggest problem marketers say they face when it comes to content marketing? Producing original content is No. 1, followed closely by the challenge of finding the time to...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
February 26, 2013
If you build it, they will come. Maybe. If they don’t, you’d better figure out the distribution part of content strategy. Digital content marketing is undergoing a new wave of...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
February 19, 2013
Do you have what you need to “do” content? If you don’t, you’re hardly alone. We’re in the throes of conducting interviews with dozens of marketers at (mostly) Fortune 500...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
February 12, 2013
“Digital media” will soon be a redundant term. Increasingly, all media are digital. Once a term reserved for the internet only, “digital” now embraces your phone, television, more and more...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
February 7, 2013
That Time of Year is rapidly approaching: “Will you be there?” “Are you speaking?” “When are you in town?” The Altimeter Group analysts attending SXSW 2013 next month are Jeremiah Owyang, Brian...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
January 22, 2013
Search is the de facto way in which consumers navigate content platforms. Not just the Web via traditional search engines, but all types of platforms, from television to radio to...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
January 15, 2013
Even when you know what’s coming, you never know exactly what’s coming. Paid, owned and earned media are converging, sure. As a result, workflow and roles are changing radically. But...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
January 2, 2013
One reason it’s so hard to pin down mobile advertising is due to the fact that “mobile” is quite possibly the most imprecise term there is when it comes to adverting and...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
December 26, 2012
Does your organization have a content marketing department? If not, you’re hardly alone. While commitment to and investment in content marketing is skyrocketing year over year, there are far from...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation
December 17, 2012
Predictions can be fascinating, but let’s face it. No one I know is in possession of a working crystal ball, and digital marketing and technology move way too quickly and...
Read more: Eight Ways Brands Are Screwing Up Content Aggregation