Blog Archive
February 28, 2012
Four months, 56 senior marketing executives, one topic: content marketing. My team and I have been conducting some deep research on how organizations are rebalancing in their shift to find...
Read more: The Future of Content Marketing
February 22, 2012
If you build it they will come, but too often they’ll just sort of awkwardly stand around. Most companies approach enterprise social networks (ESNs) as technology deployments. They fail to...
Read more: The Future of Content Marketing
February 21, 2012
In digital channels, everything can be measured, and content marketing initiatives are no exception to that rule. Without measurement, there’s no way of knowing what’s working and what isn’t. You...
Read more: The Future of Content Marketing
February 17, 2012
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it's at least a deep, deep indigo). Inevitably, that's meant an escalated level...
Read more: The Future of Content Marketing
February 16, 2012
There's been a rash of news stories recently with headlines so misleading it's hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less...
Read more: The Future of Content Marketing
February 7, 2012
There are three types of content marketing: the two types everyone immediately 'gets' (entertainment content and educational content), and #3, which generally takes a while to sink it. I call...
Read more: The Future of Content Marketing
February 4, 2012
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all...
Read more: The Future of Content Marketing
February 2, 2012
It's not often (well, to date not ever) that I post links to my mentions in the media, but last night's Facebook S-1 filing broke all personal records for media...
Read more: The Future of Content Marketing
January 28, 2012
Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google's products and services creates...
Read more: The Future of Content Marketing
January 27, 2012
Plenty of sobering news about the print industry has been released over the past week. Yes, print is in steep decline. So is print advertising. It's important not only to...
Read more: The Future of Content Marketing