Blog Archive
December 11, 2018
Content. It’s a blessing and a curse. Content is at the core of marketing, and of so many other areas of business. From product to business intelligence to sales to...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
October 16, 2018
A large sports apparel company long assumed its target audience was the male athlete between the ages of 18-25. They had no reason to question the data from their tech...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
March 1, 2018
“This is about capturing a ground swell of emotion against the NRA and for stricter gun control laws.” – @lieblink on #NRA #GunControlNow #SchoolShooting https://t.co/MieDq3wvVo — CNN Today (@cnntoday) March...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
January 30, 2018
For over a year, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
October 3, 2017
I couldn't be more pleased or proud to announce the launch of Kaleido Insights today. This new boutique research advisory firm is the brainchild of myself and three of...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
September 29, 2017
Following keynote at the Landesinstitut für Schule und Medien Berlin-Brandenburg, Sept. 28, 2017
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
June 15, 2017
No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
May 26, 2017
My advance copies arrived yesterday, so I know my most recent book, Content: The Atomic Particle of Marketing, finally exists in the physical world. Release dates are June 3 in...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
April 11, 2017
As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization
March 14, 2017
For over a decade now, I’ve had a Google News alert for the term “content marketing.” I set it up around the time I delivered my first keynote on the...
Read more: New Research: Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization