Blog Archive
September 13, 2016
Jeff Julian and I sat down for an interview around my new research at Content Marketing World last week. Here's our talk.
Read more: Discussing my new research with Jeff Julian at CMW
September 7, 2016
Digital marketing has moved beyond the screen. Today I've published new research, Contextual Campaigns: Content, Context and Consumer Connections in a Post-Screen world. The report, the result of some 20...
Read more: Discussing my new research with Jeff Julian at CMW
August 4, 2016
Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication. Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests,...
Read more: Discussing my new research with Jeff Julian at CMW
July 6, 2016
Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly realizing content must permeate the entire organization. This applies...
Read more: Discussing my new research with Jeff Julian at CMW
June 7, 2016
Once upon a time (circa 15 years ago), digital marketing had a great big silo chip on its shoulder. “Digital needs a seat at the grown-up table,” the lament went....
Read more: Discussing my new research with Jeff Julian at CMW
May 11, 2016
If you very honestly, in your heart of hearts, don’t want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, of...
Read more: Discussing my new research with Jeff Julian at CMW
May 3, 2016
Digital advertising effectiveness is on the decline and marketers are turning to other forms of marketing to better engage customers during their digital journey. Content marketing has emerged as something...
Read more: Discussing my new research with Jeff Julian at CMW
April 5, 2016
Just published is a new report I co-authored with Joe Lazauskas for client Contently, Content Methodology: A New Model for Content Marketing. It looks at: Why a content methodology has become...
Read more: Discussing my new research with Jeff Julian at CMW
March 31, 2016
My most recent research report published this week. The Eclipse of Online Advertising explores why marketers need to focus on customer-centric marketing strategies that rely more on providing valuable content and...
Read more: Discussing my new research with Jeff Julian at CMW
March 16, 2016
Most professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate offspring upon you for career advice. This has...
Read more: Discussing my new research with Jeff Julian at CMW