Blog Archive
October 13, 2015
Over 90 percent of purchases are still made in bricks-and-mortar stores, yet few retailers and CPG brands make driving foot traffic part of their digital strategies, much less work...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
October 5, 2015
I was on NPR/WBUR's On Point with Tom Ashbrook radio this morning discussing ad blocking, ad fraud, and other nefarious goings-on in the digital area. Here's a link to the interview.
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
September 29, 2015
It’s a little-known but impressive fact: Despite the rise and seeming ubiquity of e-commerce, a stunning 90 percent of consumer purchases are made in-store. That’s feet-on-the-street, brick-and-mortar, shopping cart, cash register, old-school...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
September 29, 2015
There's no debating the fact that content is not only a hot topic, but an essential part of digital strategy. Advertising effectiveness is on the decline, a trend fueled by...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
September 28, 2015
My most recent research published today. From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital Content to Power In-Store Sales [PDF download] is the result of a...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
September 15, 2015
Research. It's a tried and true component of many a content strategy. Well-crafted, informational, and analytical research is a solid lead-gen tool. It can created publicity, awareness, and has the...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
September 2, 2015
It may not technically be the new year, but for anyone who’s ever attended school, the annual September entry into fall — and a new business and social season —...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
September 2, 2015
Part of content strategy work is ascertaining what tools are needed to create efficiency. Content creators and managers require repeatable processes for the creation, dissemination, and management of content marketing....
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
August 6, 2015
I’m honored to have been featured in an interview in the Summer, 2015 edition of Content Magazine Rebecca Lieb sees a rosy yet crowded future of content marketing through the...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards
August 5, 2015
According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent of them are doing so without first constructing a...
Read more: Content Strategy for Retail & CPG Brands: Risks & Rewards